Koi No Yokan is a Japanese Izakaya in the heart of Cardiff. At Koi, I created content for their Instagram, TikTok and Facebook accounts. This included short-form videos, photographs and captions. As well as creating the content itself, I devised weekly plans for when content should be posted, proposed concepts for videos and captions and ran the social media pages.
Here you can find a selection of photographs that I took and edited for use on Koi’s social media, ranging from product posts of cocktails and food to candid shots of customers and staff.
With short-form video content on an incredible rise in popularity, one key aspect of my digital marketing work with Koi focused on creating Reels and TikToks. From brainstorming ideas and creating scripts, to filming and participating in videos, to editing the final shots, I was fully involved in the entire process. To view some samples of the video content I made for Koi, please click here.